Sybase launches latest versions of PowerBuilder and PowerDesigner in the Middle East

Released on = July 2, 2006, 11:05 pm

Press Release Author = Nirmala D\'souza/Oak Consulting

Industry = Law

Press Release Summary = PowerBuilder 10.5 delivers enhancements that enable
developers to build better applications, faster; PowerDesigner 12.0 enables
enterprises to easily visualize, analyze and manipulate data, process and
application metadata

Press Release Body = Dubai, United Arab Emirates, July 2, 2006: Sybase Products
Middle East, a leading provider of enterprise infrastructure and mobile software,
today announced the Middle East launch of Sybase® PowerBuilder® 10.5, the
next-generation rapid application development (RAD) tool and Sybase® PowerDesigner®
12.0, an all-in-one modeling and design solution for enterprises that need to build
or re-engineer business applications quickly, cost-effectively and consistently.
Gartner Dataquest has recognized Sybase PowerDesigner as the worldwide market share
leader in application development database design software for 2004 based on new
license revenue, reaching 33.7 percent of market share. (Source - Gartner)
"PowerBuilder 10.5 takes us back to its roots, which is what our loyal developers
have asked for," said Hisham Malak, Channel & Marketing Manager at Sybase Products
Middle East. "Core enhancements, including improvements to the DataWindow and
advanced support for Web services, have been made to help developers build better
applications, faster."
"Sybase PowerDesigner users are able to connect all the metadata and optimize
Business and IT alignment thanks to our integrated capabilities. As applications
evolve into more complex application platforms, this design and analysis capability
is becoming a critical requirement. As an enterprise modeling tool, PowerDesigner
allows business and IT professionals to map out the dependencies between the
business and IT development, enabling quicker, more predictable and more accurate
responses to business changes." Malak added
PowerBuilder 10.5 features key functionality enhancements and offers improvements to
the DataWindow®, an industry leading patented data access, presentation and
manipulation tool. These enhancements provide total integration for client/server,
distributed and mobile applications. Significant enhancements in version
PowerBuilder 10.5 include:
Enhanced DataWindow Capabilities - A key feature for developers, PowerBuilder's
DataWindow greatly simplifies data access and data presentation - two tasks that are
essential to most enterprise applications and often are difficult and time
consuming. Stemming from enhancement requests from the user community, DataWindow
improvements offer even more user-friendly features, including:
. Build complex forms and reports with ease using autosize height functionality for
all bands in a report, not just the main band where the data resides.
. Utilize a new presentation style, the TreeView DataWindow that enables
hierarchical data to be easily displayed.
. New properties make complex data access, data manipulation and data presentation
an easier, codeless, graphical experience.
New Rich Text Control - Empowers customers to deliver rich text in their
applications, providing support for the latest rich text specification from
Microsoft.
New Data Type Support - Offers built-in support for new data types creating a more
robust product and better enables support integration with new technologies and
other applications within the enterprise
Richer and Fuller Support for Web Services - Allows developers to use this industry
standard without having to incur a learning curve. PowerBuilder developers can now
play an active role in building applications that access a variety of data from
customers' vendors and other services through the new Web Services support.
User Interface Enhancements - With all new icons, menus and toolbars, developers are
able to quickly and intuitively build and bring fresh and modern looking
applications to the market.
PowerDesigner 12.0 enables enterprises to more easily visualize, analyze and
manipulate data, process and application metadata via features such as unique
metadata mapping and integration technologies for enterprise architecture
frameworks, unmatched customization for enforced compliance to company or regulatory
standards, and a more powerful report generator.

New Features and Benefits of PowerDesigner 12.0
PowerDesigner 12.0 includes many news features that allow for improved business
optimization and technical excellence.
Business value:
. Improved Data Modeling and Process Modeling integration facilitates greater
synergy between business application descriptions and information systems
. PowerDesigner 12.0 enforces standards and practices automatically for greater
compliance through the most comprehensive customization facility to date
. PowerDesigner 12.0 is adaptable to enterprise architecture frameworks to adhere to
multiple industry, custom or adapted standard sets
Technical value:
. The Enriched User Interface is customizable to simplify for the novice user,
without taking power away from the advanced user; new easy-to-use metadata mapping
user interface easing complex data to data, XML or object transformations
. PowerDesigner 12.0 includes a more powerful report generator, including new report
wizards, list-based reports, and more expressive RTF and HTML formats
. Support for latest standards including UML 2.0, BPMN, latest RDBMS versions and more
. More choices in ERWin Import making migration from legacy data modeling tools
smooth and intuitive
Sybase® PowerBuilder® 10.5 and Sybase® PowerDesigner® 12.0 will be available
throughout the Middle East through Sybase Products Middle East and its partners.


Web Site = http://www.sybase.ae

Contact Details = Nirmala D\'souza
P.O.Box 39261, Dubai,
UAE
+971507343840
nimi@oakconsulting.biz

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